People’s Daily Online, Changchun, April 18 (Reporter Ma Junhua) “In the first quarter of this year, under the dual action of ice and snow tourism fever and holiday economic effects, Jilin Province Cultural Tourism Consumption continued to heat up, and the cultural tourism economy achieved ‘opening of the door.” Today, JilinJin Zhenlin, deputy director of the Provincial Department of Culture and Tourism, said at the press conference of economic operation in the first quarter of 2024 in Jilin Province.
According to comprehensive calculations, in the first quarter of this year, Jilin Province received 95.4%year -on -year domestic tourists, realizing domestic tourism revenue increased by 107.1%year -on -year; receiving entry tourists increased by 897.9%year -on -year, and revenue from entry tourism increased by 842.2%year -on -year.When it comes to changes, Jin Zhenlin said that there are roughly three aspects: quality leadership is more obvious, high -quality tourism supply is richer, and the strength of ice and snow promotion and marketing has continued to strengthen.
According to reports, the just -ended snow season, Jilin Province added 1 new national ski tourist resort, with a total of 5, and the number remained the largest in the country.One new 5A -level scenic spot has reached 8, and the number remains the largest in Northeast China.A total of nearly 6 million tourists receiving ski tourists in the province; 5A and 4A -level scenic spots in the province increased by 106%year -on -year; operating income increased by 121%year -on -year.Changchun, Jilin, Baishan, and Yanbian are among the popular destinations of the National Ice and Snow Tour.
“Snow and snow brand with skiing, snow appreciation, hot springs, fog 凇, and winter catch, including more than 400 product systems including family tours, parent -child tour, cultural tour, folk customs, healthy tourism, and research tour.Creating a number of new consumer scenes. “Jin Zhenlin said.
From the perspective of the region, Changchun City launched the “Journey to the West” theme night tour of the “Journey to the West”, Beihu · Secret Snow Culture and other ice and snow culture IP; Jilin City launched a smooth and smooth forest and snowfield, snow music festival, snow camping festival, riverside boat rewardFogyu’s new IP; Liaoyuan City launched four major masterpieces such as immersive performing arts and other cultural products; Tonghua City launched special cultural products such as “Guo Guo Wine · Wenbo Feast”; Baishan City launched the “Ice River Crossing” and other ice and snow experience projects; Matsuhara City launched the launchInnovative products such as the “customized” winter capture of Chagan Lake, the bowl ice and snow, and other innovative products; Baicheng launched a series of ice and snow events such as “Twelve Ice”; new products and new gameplay such as “Snow Country Train+National Song and Dance Performance”; Changbai Mountain focuses on online celebrity IPs such as Diaoxue Hot Spring, Genting City Collection, and Boil of Tea.
Jin Zhenlin said that innovative ice and snow products such as Jilin Wushu, Yanbian Folk Customs, Chakan Winter Capture, Lin Haixueyuan, Songhua River Night Tour, Secret Snow Valley, Ice River crossing, Snow Trains, Xuedong Qiyuan and other innovative ice and snow products provide tourists with more choices.
Not only that, before the snow season last year, the Jilin Provincial Department of Culture and Tourism organized all parts of the province to go to the Pearl River Delta, Yangtze River Delta, Beijing -Tianjin -Hebei and other regions to carry out the theme promotion activities for nearly 40 times;Five new media activities including the “Daren Ice and Snow Life Festival”, the creator’s fan coverage exceeds 150 million people, and the topic of the topic has exceeded nearly 3 billion times.Virtual digital people “Junior First” and “Xuanlong”, the first virtual digital man ice and snow promotional film “Long during the day, see the encounter in the snow” on the first place on the list of Weibo on the list.
金振林表示，接下来，将从强化项目建设与产品供给，谋划引入一批新项目、新产品；强化活动引领，实施节事展会带动行动；强化文化艺术赋能，加大电影节、戏剧节、The supply of large -scale events such as music festivals, art festivals, and anime festivals; strengthen media promotion and marketing, and leads to the two brands of “long snow”, “refreshing Jilin · 22 ° C summer” as the lead;Policy publicity and implementation of policies such as rewards, receiving rewards, attracting tourists awards, tourism special prizes, and tour charter machine awards; strengthening tourism services guarantee, focusing on solving various problems in the province’s tourism work, etc., follow the trend of market development., Accelerate the development of new quality and new quality of cultural tourism, and take the lead in achieving new breakthroughs to contribute to the development of Jilin’s comprehensive revitalization.
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