No parents can refuse a fashionable outdoor children’s clothing.
The post -90s mother Zhou Linqing deeply felt this. This spring, the temperature rose late this year, when she finally found a weekend with a 7 -year -old son to the forest park to camping, suddenly found that the mountains were all exquisitely dressed in the wild, all of which were exquisitely wearing exquisitely.And the children who are constantly taking photos by their parents, “fashionable sunscreens and more Hanfu are more than flowers on the road.”
Family travel has become the main force of outdoor sports, and outdoor children’s clothing has also become a hot spot in consumer. Data from the special sales e -commerce Vipshop show that since mid -March, the sales of children’s sunscreens have increased by 124%year -on -year, and the sales of children’s sports shoes increased by 45 year -on -year.%, The sales volume of parent -child sportswear increased by more than 30%year -on -year.
In fact, the consumption of outdoor children’s clothing presents unique features: when young parents choose outdoor clothing for their children, they pay more attention to brand effects. The head brands usher in development opportunities.The year -on -year increase of more than 30%.At the same time, the relevant person in charge of the platform introduced that the prominent consumption trend of outdoor children’s clothing is “high value” and “functionality”. On the one hand, for the consideration of taking pictures, young parents prefer high -value children’s clothing.Since then, the sales of new Chinese children’s clothing and children’s Hanfu have doubled year -on -year.On the other hand, consumers value the functions of comfort, coolness, sun protection, breathability, skin -friendly and other functions of children’s clothing. The sales of more professional outdoor clothing have grown rapidly.
Figure: Children’s sunscreen clothes are very popular in the near future
Under this trend, this year’s spring and summer, children with both functionality and fashion quickly became popular.In order to travel, Zhou Linqing went to Outlets to choose sunscreen for her son. UV prevention became the most important indicator of her when choosing a sunscreen.According to industry insiders, due to the thin skin of children, less hair, insufficient barriers, it is more likely to be burned by ultraviolet rays. Young parents pay more attention to their children’s sun protection needs.The sunscreen jacket has deeper technical accumulated brands, such as banana, etc., or it will further seize the market share of children’s sunlight jackets.
