Food manufacturing investment has grown rapidly, and the performance of the catering stock market is eye -catching
Recently released data show that the growth rate of fixed asset investment in the food manufacturing industry has reached 22.5%, which has performed well in various industries.At the same time, the catering stock market has also performed well recently, and the stock price of many companies has increased.
Catering consumption continues to improve, and industry performance is better as a whole
According to big data monitoring, the sales of key national retail and catering companies during the Spring Festival increased by 8.5%year -on -year, and the sales of catering companies increased by 17%year -on -year.Haidilao’s mainland stores have a turnover rate of more than 5 times per day during the Spring Festival, showing the continuous improvement of the catering consumer market.
“Package” has become a new trend in the catering industry
The current catering consumption is showing a cost -effective trend, and consumers have risen to price sensitivity.In this context, the quality of the “price -effectiveness” that the product can be obtained by the unit price has become the main consideration of consumer decision -making.Under the impact of multi -dimensional competitive pressure, catering companies, the integration and accelerated development of supply chain became an inevitable choice.
The tide of franchise has become the way to break the situation of catering companies
With the intensification of market competition, the brand open franchise model is to seek market expansion, brand communication and capital repayment.The open franchise model of well -known brands such as Haidilao is intended to achieve rapid expansion and market coverage through this model.However, the franchise model also brings challenges, and the brand needs to ensure the service quality and product quality of the franchisee to maintain the brand image.
Frequent opening up of chain catering brands to join
