Right now, at the scene of the 4th China International Consumer Products Expo (hereinafter referred to as the “Capital Expo”), the “national tide heat” was turbulent, stirring the “one pond spring water” consumed by Hainan Free Trade Port and even the Chinese market.On April 15th, a big show about Li Jin (Li people’s folk brocade -reporter’s note) opened the new Silk Road’s new Silk Road at the Fashion Week of the Expo, vividly interpreted the modern transformation and global impact of Li Jin’s thousand -year non -heritage culture.force.
The big show products were jointly created by the designer of the Kangseni Group Xu Fan and the famous international Chinese designer.Xu Fan said that the clothing design combines Li Jin’s traditional elements and modern design concepts, and interprets Li Jin’s fashion language with innovative methods, showing the deep integration of non -heritage and the fashion industry.This process is not only the inheritance of ancient techniques, but also the creative transformation and innovative development of traditional culture, and realizes the gorgeous turn of Hainan Lijin from the countryside to the city and from local to international.
Wang Xingji, who is a century -old name, also brought “national tide heat” from Jiangnan to Hainan.On April 13, on the first day of the opening of the Expo, Wang Xingji launched a series of new national tide products, allowing exhibitors and consumers from the world to feel the unique charm of Chinese fan art.Sun Yaqing, a national non -heritage representative inheritor and general manager of Hangzhou Wang Xingji Fan Industry Co., Ltd., introduced that under the blessing of non -heritage skills, “a fan and a half umbrella”, the high temperature does not crack, and the water does not break, it has become Wang Xingji fan wideFor characteristics.
Fan art innovation cannot stop.Sun Yaqing said that it is necessary to enable traditional culture and non -heritage skills to enable “manufactured in Zhejiang.”For example, Wang Xingji’s new product series “Tea is a sperm fan for the soul” released by Wang Xingji incorporated the tea culture into the innovation of fan art, combines poetry, books, painting, printing, paper -cut and other artistic expression forms. ConsumersYou can shake the fan and taste the tea fragrance.Sun Yaqing hopes that through the world platform of the Expo, more people can see these Zhejiang consumer and Chinese consumer boutiques.
This is just a microcosm of Zhejiang’s consumer boutique.During the current Expo, the Zhejiang Provincial Market Supervision and Administration Bureau made the name of “character” classic theme exhibition group, and organized more than 20 “character labels” enterprises such as Wang Xingji to unveiled together, with the theme of “Made in Zhejiang” as the theme, Comprehensively reflect the cultural heritage of poetry and painting Jiangnan and vibrant Zhejiang.
More national goods “tide products” have glory at the current Expo.At present, Henan Provincial Power Diamond Co., Ltd. (hereinafter referred to as “Power Diamond”) is focusing on the development of green development and creating a “tide product” of domestic products.At this exhibition, power diamonds incorporated the elements of traditional Chinese culture into the booth design, and brought the new dragon -shaped element series products to the site of the Expo.
Liang Jingxia, director of the operation of strength diamond retail brand, told reporters that power diamonds develop green energy at the front of the industry, build zero -carbon factories, focus on creating the cultivation of diamond brands in the lower reaches of the industrial chain, and create “domestic products” and “American -Yu famous products”.Cultivating diamond’s super cost -effective performance has become a new choice for diamond consumption.At present, power diamonds have also increased investment in building and cultivating diamond jewelry processing and production bases, and plans to promote retail products in the global market.
Liang Jingxia said that the Consumer Expo has attracted exhibitors and audiences from all over the world. This not only provides an international communication environment for the power diamond, but also provides good interaction and learning opportunities for the expansion of the diamond expansion of the diamond expansion. It can promote the cultivation of diamondsThe development of the industry makes more consumers at home and abroad feel the strength of China to cultivate diamonds.Liang Jingxia said that in the future, strength diamonds will continue to dig deep into Chinese traditional cultural elements, combining with modern design, making domestic goods “tide products” a new business card that leads the trend.
In the past few days, Li Jin’s booth is very high. Among them, many foreign buyers have visited.Wu Hong, the founder and designer of Lijin Cheongsam, Hainan Jihong Yunshang Culture Media Co., Ltd., said that from the first Expo to the present, many foreign buyers have expressed their love for Li Jin.She introduced that at other activities, whenever foreign buyers come to Li Jin’s booth, they will stop and understand. Sometimes, Li Jin’s booth is even surrounded by foreign purchases.In recent years, Wu Hong has been committed to promoting Li Jin culture.She mentioned that in recent years, Li Jin’s popularity has become higher and higher. Li Jin is no longer hanging on the wall. Instead, she integrates people’s lives more through cross -border integration and added more national tide elements.Wu Hong also clearly felt that young people now love traditional culture. Many young people have joined the ranks of developing national tide and incorporated into the tide of national tide development.Wu Hong said: “My child is also inherited and relayed, and it is very confident.” She is very optimistic about the development of Guo Chao. At the same time, she talked that excellent traditional culture must develop forward, not only to go forward, not onlyIncorporating life, we must take a fashionable train, and we must look at a wider international market.
The popularity in front of the Expo booth is the vane of China’s new trend of consumption.At the scene of the Expo, the front of the Get the APP booth was crowded. A series of big -name boutiques representing Shanghai’s fashion attracted many exhibitors to see the style of “Shanghai Goods”.For example, the Shanghai brand’s “Flower Special” watch, the seagull brand “Qinfeng Tiger” watch, etc. These old -fashioned national tide new products not only have the elements of maritime culture or traditional cultural elements, but also integrate with the unique young creativity.Xu Chuangyue, CEO of Hanchen Watch Industry Group, said: “More and more Chinese young people are returning to traditional culture and appreciation of national brands. The cultural self -confidence behind the rise of the domestic goods’ tide” has brought major opportunities to the watch market.”” “
This newspaper Haikou, April 15th
China Youth Daily · China Youth Network Leader Zhao Limei Reporter Zhu Caiyun Ren Mingchao Source: China Youth Daily
(Source: China Youth Daily)
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